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Online Marketing Plan And Objectives

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Old School SEO is foundational to New School SEO

  In the early days of Search Engine Technology the focus was on applying keywords to websites in such a way that they could identify a website for a particular category. While this remains an essential part of proper SEO set-up, there are many other factors that they consider when they are ranking your website. They want social proof that people like your company, website…

Old School SEO is foundational to New School SEO

  In the early days of Search Engine Technology the focus was on applying keywords to websites in such a way that they could identify a website for a particular category. While this remains an essential part of proper SEO set-up, there are many other factors that they consider when they are ranking your website. They want social proof that people like your company, website and services. They want to verify the legitimacy of your website and see what opinions your customers have of you.These factors all play into how the Search Engines will now rank you.

5 Practical Steps to Build Your Internet House

  Top Floor - Paid Marketing Services. On the foundation of having your properties set up and being established on all the basic and free platforms (plus knowing where you currently stand) you can choose paid strategies wisely Second Floor -Creating Online Marketing Plan, Structure, Accountability, and Systems. Ownership of keywords - know what your targets and results are.Have a foundation to make sound decisions.Managing the website with current content, recognizing what’s missing and having a strategy appropriate your your unique business. First Floor - Building Social Proof: Giving Search Engines a reason to rank your site. Citations - Directory Listings.Social Media - starting with the big three - Google Plus, You Tube & Facebook.Collecting Customer Reviews.Industry-specific locations, groups and websites .
Foundation- Having your site Recognized for particular categories. Keyword Research - What words do people ACTUALLY use when they search?Implementing keywords on your website in the right places & approved fashion.Basic Set-up with Google and Bing Webmaster Tools, Analytics and more...
What are your goals? What do you want to accomplish?
What is Google?
  Google is a Directory and the most visited website in the world. They want to have a directory that gives you exactly what you are searching for and they want the searchers to be happy with the results they find. The ESSENTIAL FOUNDATION is to provide useful, current, accurate, and engaging content and to keep adding more content to keep it current while establishing yourself as the authority in your field
New School SEO is about giving Google what Google wants so that Google will give you what you want.

What Will You Learn?

  • New School SEO is about giving Google what Google wants so that Google will give you what you want

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